Chinese PC maker Lenovo recently set up its global marketing hub in Bangalore, to drive its marketing initiatives. To this end the new hub will manage and track the effectiveness of the Company’s marketing strategy across the world.

The Bangalore marketing hub, which currently has 70 professionals, including 50 creative specialists from Ogilvy & Mather, Lenovo’s global media partner, is likely to further scale up operations depending upon the quantum of works it handles.

Commenting on the Company’s decision Deepak Advani, senior vice president and chief marketing officer, Lenovo, said, “We have one of the strongest marketing teams in India. Probably, our Indian team is one of the best creative teams in the entire operation. We have experience in India on building consumer brands from scratch. By setting up the global hub here, we will now leverage the marketing talents available in India.”

The Indian hub’s initial focus will be to formulate marketing strategies and create marketing deliverables for print and online use. Lenovo aims to use the hub to develop creative work in close partnership with the local marketing teams set up in the 60 plus countries that they operate. Tracking the effectiveness of the marketing campaigns launched by the Company around the world, the hub will be able to advise local marketing teams on the reuse and customisation of company held assets the world over.