O2 Asia Pacific
and Middle East (O2 AP & ME), member of Telefonica
O2 Europe, is in talks with several GSM service
providers in India for bundling handsets to attract
corporate customers.
A leading provider of mobile communications services,
O2 is keen on tapping the corporate sector for its
PDA phones. It plans to have a 50:50 ratio of individual
and corporate customers in the next three years.
Currently about 15 % of its revenues come from the
corporate sector.
Explaining O2’s preference for GSM over CDMA,
Myilravanan Nathar, O2(India) country manager said,
“As O2 is concentrating on rolling out premium
PDA phones where revenue per user collected is more
data-driven than voice, it would make sense for
us to tie-up with GSM service providers and access
their corporate clients for bundled products……
CDMA service providers are concentrating more on
voice-based services and rolling out products tailor-made
for lower-end customers.”
Currently the PDA market stands at Rs. 540 crore
and is growing by 50 %. O2 is targeting a 35 % market
share, with a turnover of Rs. 190 crore by the end
of this financial year. O2’s appointed distributor
BrightPoint works through 32 cities in India with
440 retail outlets. O2 is also planning to set up
a 12-hour helpdesk in Mumbai by the end of this
month that will take care of consumer queries
The Company also has plans to source
applications from telecom solution providers in
India.
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