Small is big this season as several major Auto
companies gear up for small car launches, Toyota,
Honda and Ford being among them.
An impressive sales growth of 31 % in this segment
last financial year has encouraged companies to
modify their strategy for the sale of small cars.
Honda Siel Car India (HSCI), a subsidiary of Honda
Motor Corporation, is in the process of expanding
its dealership and service network in the country
by 24 centers, from the current 56 by March 2008
across 55 cities, ahead of the commercial launch
of their premium small car in 2009-10. Also lined
up is a spare parts warehouse near Mumbai, for
easier shipment of items to dealers surrounding
the city, and in the south as well.
Toyota Kirloskar Motors (TKM) has plans for regional
spare parts centres in Delhi and in the western
part of the country, probably in Pune, by this
year end; possibly in an attempt to consolidate
its position in the spare parts market before
they introduce their small car in 2010.
The company is aiming to grab a market share of
10 % by 2010 when India’s car market is
expected to grow to more than 3 million units,
three times the size of today.
Ford India plans to launch 20 new dealerships
across India by the end of 2007 taking the total
to 135 dealerships in 75 cities. The company will
also extend its global Quality Care Certification
to 20 additional dealerships.
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