Case Studies

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Over the years, SKP has assisted over 1,200 clients from over 45 countries in doing business in India and abroad. Our clients include Fortune 500 companies, multinational corporations, entities listed on global exchanges, private equity/venture capital–owned companies and family-owned businesses. Here are a few examples of our work where we've helped our clients in dealing with the various complexities of doing business in India and abroad.

Assisted an NGO in determining the fair value of its brand

Engagement: SKP was approached by a non-profit organisation formed with the objective of promoting poultry meat consumption and obtaining remunerative prices to farmers to determine the fair value of its brand that was to be exchanged on commercial terms.

Solution/Value Addition
To ascertain the value of the brand, our team considered several methodologies such as premium profit method, premium pricing method, royalty savings method, market approach method and cost-based approach. Based on the identified objectives and available information, SKP analysed historical information of amounts spent on advertising in the last five years and determined the value of the brand using the cost-based approach.

Further, based on management estimates, the advertising amount spent was apportioned into two broad categories – product promotion and brand building. The apportioned brand building expenses for the last five years were capitalised based on an estimated amortisable life of advertising expenses to determine the fair value of the brand. This ensured that the valuation carried out is not only commercially viable but also stands any legal scrutiny.