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Market research on the pharmaceutical packaging industry

Engagement: SKP was engaged by a Japanese multinational company with a diverse portfolio ranging from chemicals, petrochemicals and pharmaceuticals. The client wanted to introduce a break-through innovation to replace the lidding material (aluminium foil) used in the pharmaceutical industry; and wanted to evaluate the Indian market.

Preliminary Mandate: Detailed research on the pharmaceutical packaging industry in India.

Solution/Value Delivered
SKP assisted the client by defining the exact requirements over a few rounds of discussions and conducted the following assessments for the client:

  • Market Assessment: Conducting market research to establish the dynamics and supply chain through interviews with various players across the value chain including pharmaceutical companies, packaging companies, foil manufacturers, etc.
  • Target Assessment: Assessing the existing business of pharmaceutical companies, their major packaging suppliers, quantities of packaging required, their take on switching to new packaging material and requirements from packaging, etc. to determine the market potential for the new product.
  • Competitive Evaluation: Assessing the current pharmaceutical packaging market, existing and planned capacities, value chain, and pricing and operating strategy of the various players.
  • Regulatory Assessment: Evaluation of the existing regulatory regime with regards to effecting change in the packaging for drugs.
  • Pricing Analysis of a Competing Product: Pricing analysis at each stage of value addition of the product; gross margins at various levels were determined to enable the client to formulate a sound pricing strategy for its new product.

The results of our market research report were so compelling that the client was forced to revisit their original entry strategy for the Indian market.